Subway goes all in for digital information

A leading fast-food chain is ensuring customers have wide access to consistent online information.

Subway is partnering with online brand management firm Yext to provide brand-verified answers for more than 30,000 of its stores in the U.S., Canada, and Europe. Subway will provide information about its stores, including menus, addresses, and holiday hours, across more than 150 digital search platforms including Google, Alexa, Siri, and Facebook.

Subway will also work with Yext to create custom site pages for all of its stores, enabling customers to find answers to questions about specific locations and transact directly. Transactions can range from placing an online order to requesting driving directions. Pages and listings will be automatically updated through Yext's direct integration into Subway's marketing technology systems.

"Yext will give us the power to keep our information up-to-date on consumer platforms such as Google, Alexa, Siri, and more than 150 other search platforms,” said Mike Macrie, CIO of Subway. “Additionally, Yext will allow us to create home pages for each of our restaurants from one central platform, which will provide a consistent experience, reduce our administration costs, and make it easy for our customers to find each and every Subway location and the critical information they desire. This way, our guests can spend less time searching and more time enjoying their favorite meal at their favorite Subway location."