Subscription apparel brand Shinesty improves customer experience

A direct-to-consumer men’s underwear brand is moving its subscription management processes to a new platform.

Shinesty is migrating its subscriber experience to the Ordergroove subscription management platform. The subscription-first, direct-to-consumer brand enables subscribers to have access to more than 40,000 product combinations and guarantees they will never receive the same design twice.

The company utilizes Ordergroove’s flexible APIs to build on its  personalized shopping journey. In addition, Shinesty increased its subscription program’s average order value (AOV) with Ordergroove’s Instant Upsell feature.

This tool streamlines the process for subscribers to add new products, as either a one-time purchase or as a subscription, to their recurring orders. After three months of using Ordergroove, Shinesty’s recurring subscription AOV increased by 5%, resulting in a lift in revenue.

In addition, e-commerce agency, Scoutside used Ordergroove APIs and proprietary software to build a custom subscriber dashboard for Shinesty, which is designed to ensure subscribers receive the correct order no matter how many times they adjust it. Within three months of launching the dashboard, Shinesty reduced its subscriber churn by thousands of customers.

“Because of our large subscriber base and the complexity of our subscription experience, small changes can have a significant impact – both positive and negative,” said Jens Nicolaysen, CMO and co-founder of Shinesty. “Ordergroove delivered a seamless migration and, even better, elevated our subscriber experience. We’ve improved our subscriber retention by thousands of subscribers per month.”

“Shinesty's sense of humor has made waves in the industry, but they're also trailblazing a new standard for customer experience,” said Greg Alvo, CEO of Ordergroove. “I’m honored that Shinesty, along with Scoutside, chose Ordergroove to power their subscriptions and look forward to continuing our partnership in creating innovative and delightful experiences for their customers.”

 “Customization and control are the heart of Shinesty’s subscriptions,” said Thomas McCutchen, founder of Scoutside. “Ordergroove’s flexible and well-documented APIs ensured Scoutside could easily develop the flexible subscriber experience Shinesty required.”

Founded in 2014, Shinesty provides products such as its Ball Hammock Pouch Underwear, as well as party clothing. Shinesty employs more than 80 people.

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