Study: U.S. retailers see significant global e-commerce growth
Apparel, footwear, and sporting equipment sales are driving online order volume spikes for U.S. retailers in foreign countries.
New data from cross-border commerce company eShopWorld found that U.S. brands suffering COVID-19-related sales declines are quickly tapping new markets outside the U.S. Overall, eShopWorld finds that U.S. online order volume rose 77% internationally in April and 109% from May 1-14.
In April, the top three international online order volume growth categories for U.S. retailers were apparel (98.4%), sporting equipment (96.2%), and footwear (60.2%). From May 1-14, they were apparel (118.5%), footwear (106.6%), and sporting equipment (58.5%).
Top 10 countries where U.S. retailers found online order growth from May 1- May 14:
• Mexico: up 258%
• Chile: up 242%
• Singapore: up 214%
• New Zealand: up 207%
• Israel: up 206%
• Ireland: up 199%
• Russia: up 194%
• Spain: up 165%
• Canada: up 157%
• United Kingdom: up 146%
Top 10 countries where U.S. retailer found online order growth in April:
• Israel: up 178%
• Ireland: up 173%
• New Zealand: up 168%
• Canada: up 152%
• United Arab Emirates: up 133%
• Chile: up 126%
• Australia: up 116%
• Belgium: up 110%
• Switzerland: up 97%
• France: up 92%
“As consumers around the globe turn to e-commerce in lieu of being able to go in-store, our data show that U.S. brands that are able to move quickly to deliver a localized e-commerce experience are seeing 300%–400% growth in sales,” said said Tommy Kelly, CEO of eShopWorld. “The data also show that a market that was hot one month may be outshone the following month, as the regional effects of the pandemic influence consumer behaviors.”
