Study: Subway, Kroger among 'most bipartisan' brands

New data from YouGov sheds light on which retail, restaurant and consumer brands are favorites among both sides of the political aisle.

The U.S. Bipartisan Brand Rankings 2026 report revealed that Subway is America’s “most bipartisan brand,” considered by both 29% of U.S. Democrats and Republicans. Kroger was named the most bipartisan grocer, while Buffalo Wild Wings and BP led the pack in the casual dining and fuel categories. (YouGov’s full list of the most bipartisan brands can be found at the end of the article.)

“Of the 2,238 brands measured in this study, 774 brands were considered for purchase at relatively equal rates by Democrats and Republicans,” noted YouGov. “In other words, 65% of measured brands have a partisan skew.”

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In the grocery category, Trader Joe’s, Costco and Whole Foods Market are the chains most considered by Democrats, while Walmart, Sam’s Club and Publix are most considered by Republicans. For retail brands at large, Democrats favor Ikea, Barnes & Noble and REI, while Republicans favor Hobby Lobby, Bass Pro Shops and Cabela’s.

Democrats’ most-considered fashion brands are Gap, Old Navy and Patagonia, while Republicans favor Wrangler, American Eagle and HeyDude Shoes.

When it comes to casual-dining brands, Democrats are more likely to consider California Pizza Kitchen, P.F. Chang’s and The Cheesecake Factory, while Republicans most consider Texas Roadhouse, Cracker Barrel and Longhorn Steakhouse. For quick-serve chains, Democrats most consider Chipotle, Starbucks and Wingstop, while Republicans most consider Chick-fil-A, Arby’s and Steak ‘n’ Shake.