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04/15/2020

Strange bedfellows? DSW partners with supermarket chain Hy-Vee

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture
HyVee storefront

Designer Brands Inc., parent of DSW Designer Shoe Warehouse and other banners, has an unlikely partner. 

Designer Brands is teaming up with grocery chain Hy-Vee, which operates over 265 stores across eight Midwestern states, in a multi-stage pilot that starts with making DSW product available on Hy-Vee’s website. DSW and Hy-Vee are also developing buy-online-and-pick-up in-store capabilities which will roll out in several  DSW in-store shops in Hy-Vee locations “over time.”

In addition, and prior to the rollout of the shop-in-shop locations, the companies will launch a pilot of top-selling family footwear displayed in a pallet format in more than 120 Hy-Vee stores. The partnership was announced as Designer Brands’ nearly 1,000 locations remain closed indefinitely due to the Covid-19 pandemic. 

Designer Brands said the partnership gives it  the ability to deliver differentiated products and experiences, part of its long-term strategy for growth, while infusing its commercial business with renewed energy and possibility.

"We are excited to be growing in new categories and delivering DSW's mission of inspiring self-expression to Hy-Vee customers," said Designer Brands CEO Roger Rawlins. "Our commercial team has positioned itself as the plug-and-play solution to grow in the footwear category. We're looking forward to working with our incredible partner, Hy-Vee, to offer an amazing assortment of quality footwear for the whole family at a great value."  

As an innovator in the grocery industry, Hy-Vee's partnership with Designer Brands provides another way to bring quality and convenience to customers throughout its eight-state region. 

"Quality footwear and accessories will always serve as a top need for the American consumer, which is why we've made these solutions available to our shoppers," said Randy Edeker, Hy-Vee's chairman, CEO and president. "Hy-Vee's goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format, and we're proud to partner with a company that shares the same vision."