Survey: Nice restrooms have big impact on business
Americans are more likely to open their wallets at businesses with clean restrooms.
That’s according to the annual Healthy Hand Washing Survey in which almost half of Americans say they will “definitely” or “probably” spend more money at a business that has clean, well-maintained restrooms. In addition, nearly 60% of Americans make a conscious decision to visit a specific business because they know it has nice restrooms, the survey found.
The survey shows that when businesses let restroom maintenance slip through the cracks, they are at a high risk of jeopardizing customer satisfaction and sales.
“More than half of Americans say they are unlikely to return to a business after experiencing a poorly maintained restroom,” said Jon Dommisse, director of strategy and corporate development for Bradley Corp., which sponsored the survey.
In the survey, 70% of respondents report having an unpleasant restroom experience – a number that has steadily increased from 59% over the past three years. Forty-two percent said they had a bad experience within just the past two months.
When asked about the biggest pain points in restrooms, an overwhelming majority identified the following circumstances as “extremely” or “very” aggravating:
• Toilet clogged or not flushed (83%)
• Toilet paper dispenser empty or jammed (78%)
• Partition doors don’t latch (74%)
• Unpleasant smells (73%)
• Overall appearance is old, dirty or unkempt (72%)
The top restroom frustrations include having to walk across a wet floor (women in particular), reaching over someone to access soap and waiting in line for a hand dryer.
That’s according to the annual Healthy Hand Washing Survey in which almost half of Americans say they will “definitely” or “probably” spend more money at a business that has clean, well-maintained restrooms. In addition, nearly 60% of Americans make a conscious decision to visit a specific business because they know it has nice restrooms, the survey found.
The survey shows that when businesses let restroom maintenance slip through the cracks, they are at a high risk of jeopardizing customer satisfaction and sales.
“More than half of Americans say they are unlikely to return to a business after experiencing a poorly maintained restroom,” said Jon Dommisse, director of strategy and corporate development for Bradley Corp., which sponsored the survey.
In the survey, 70% of respondents report having an unpleasant restroom experience – a number that has steadily increased from 59% over the past three years. Forty-two percent said they had a bad experience within just the past two months.
When asked about the biggest pain points in restrooms, an overwhelming majority identified the following circumstances as “extremely” or “very” aggravating:
• Toilet clogged or not flushed (83%)
• Toilet paper dispenser empty or jammed (78%)
• Partition doors don’t latch (74%)
• Unpleasant smells (73%)
• Overall appearance is old, dirty or unkempt (72%)
The top restroom frustrations include having to walk across a wet floor (women in particular), reaching over someone to access soap and waiting in line for a hand dryer.