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Johnny Rockets in deal to open 100 locations in China

4/6/2015

Aliso Viejo, Calif. -- Johnny Rockets recently signed the largest development deal in the brand's history, with a plan to open 100 restaurants in China, with the first scheduled to open in 2016.



Johnny Rockets has entered into partnership with a joint venture between AUM Hospitality and Parkson Retail Group Ltd. AUM Hospitality is a multi-brand food and beverage developer and currently works as franchise partner and operator for Johnny Rockets in Malaysia. Parkson Retail Group is a member of a conglomerate based in Malaysia and a department store operator with an extensive network of more than 130 stores, including over 60 in the China market.



The brand has previously launched successful development deals in Asian countries including the Philippines, Malaysia, Korea and Indonesia. Johnny Rockets' first location in China is expected to open in early 2016, with an initial focus on developing the brand in Parkson-owned malls and other top malls and retail areas in Shanghai and Beijing.


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