Duluth Trading Co. continues to expand
It's been a busy two years for Duluth Trading Company.
The lifestyle brand of men’s and women’s casual clothing, workwear and accessories will open its 30th store, in Waukesha, Wisconsin, on Nov. 29. It will open its 31st location, in Wixom, Michigan, on Nov. 30.
“Waukesha and Wixom are our final two Duluth Trading stores opening in 2017, and we are very pleased to have them ready for our customers during the holiday season,” said Stephanie Pugliese, CEO of Duluth Trading.
Founded as a catalog operation, Duluth describes itself as a lifestyle brand for the modern, self-reliant American, offering high-quality, solution-based apparel for men and women who lead a hands-on lifestyle. Known for its quirky, fun advertisements and marketing, the company strives to offer customers an engaging and entertaining experience, online and in stores.
The company bills its retail locations as a “store like no other” and its products are backed by a “No Bull Guarantee.” It celebrates its store openings with professional lumberjack demonstrations that reflect the chain’s focus on rugged apparel. The shows include axe throwing and chainsaw carving.
Since filing its IPO in late 2015, Duluth has been growing its store portfolio, opening 22 stores since the beginning of 2016. It is currently building a new headquarters in Mount Horeb, Wis.
The lifestyle brand of men’s and women’s casual clothing, workwear and accessories will open its 30th store, in Waukesha, Wisconsin, on Nov. 29. It will open its 31st location, in Wixom, Michigan, on Nov. 30.
“Waukesha and Wixom are our final two Duluth Trading stores opening in 2017, and we are very pleased to have them ready for our customers during the holiday season,” said Stephanie Pugliese, CEO of Duluth Trading.
Founded as a catalog operation, Duluth describes itself as a lifestyle brand for the modern, self-reliant American, offering high-quality, solution-based apparel for men and women who lead a hands-on lifestyle. Known for its quirky, fun advertisements and marketing, the company strives to offer customers an engaging and entertaining experience, online and in stores.
The company bills its retail locations as a “store like no other” and its products are backed by a “No Bull Guarantee.” It celebrates its store openings with professional lumberjack demonstrations that reflect the chain’s focus on rugged apparel. The shows include axe throwing and chainsaw carving.
Since filing its IPO in late 2015, Duluth has been growing its store portfolio, opening 22 stores since the beginning of 2016. It is currently building a new headquarters in Mount Horeb, Wis.