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Champion takes on Vegas with new store

Iconic athletic apparel brand Champion Athleticwear continues to expand its retail presence, making its freestanding retail debut in Las Vegas.

The new Champion shop, at the Fashion Show mall on Las Vegas Boulevard, is the brand’s sixth U.S. retail location to date, with other locations in New York, Los Angeles, Philadelphia, Boston and Chicago. The 1,400-sq.-ft. space offers an immersive brand experience, complete with customization.

The store is designed to bring the brand’s athletic DNA and 100-year heritage to life, and features vintage catalog, archive imagery and reclaimed basketball wood fixtures. Furthering Champion’s focus on custom artwork highlighting the regional culture, the store has a wall mural designed by Vegas artist Spen1.

In addition to providing a nod to the brand’s history, the design looks to the future with reinterpreted iconic products for on-trend shoppers, on-site customization stations and graffiti wall art. The customization options include both Champion and Vegas-themed patches, and also the opportunity for shoppers to create their own one-of-a-kind, made-to-order garments through embroidery.

In addition to Champion’s signature assortment of signature colorful sweatshirts, hoodies and joggers, the merchandise assortment will include Vegas-exclusive product, including a Champion Vegas capsule collection, the brand’s largest regional collection to-date. National and local collaborations will be for sale on a frequent basis as well.

“We look forward to engaging directly with our consumers through fun events, exclusive products and on-site customization,” said David Robertson, director of Champion brand marketing. “Our goal with the Las Vegas store is to offer a shopping experience that exceeds our consumers’ expectations with outstanding products and many opportunities for creativity.”
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