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06/17/2021

Stater Bros. upgrades online shopping experience

Dan Berthiaume
Senior Editor, Technology
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Stater Bros. Markets is expanding its digital grocery presence to include optimized browsing, a mobile app, and omnichannel fulfillment options.

The largest privately-owned supermarket chain in Southern California is leveraging cloud-based technology from grocery e-commerce solutions provider Mercatus to create an online shopping site that will be fully responsive for optimized browsing on any device. Stater Bros. will also release a full-fledged mobile commerce app. As a result, customers will be able to shop the full range of Stater Bros. products, including prepared meals and customized selections like deli counter foods. The grocer will also offer contactless curbside pickup or delivery, as well as the option to pay online with SNAP EBT or EBT Cash benefits.

The Stater Bros. online offering will also include Mercatus’ enhanced fulfillment capability, provided in partnership with ADC’s ShopperKit in-store order fulfillment platform and Flybuy location technology. Through ShopperKit, Stater Bros. will be able to manage all in-store fulfillment activities related to online orders. Meanwhile, the retailer will utilize Flybuy’s geolocation technology to facilitate the handoff of pickup orders to curbside customers in two minutes or less.

Stater Bros. will also leverage Mercatus’ integrated digital advertising capability with the CitrusAd retail media platform. By partnering with CitrusAd, Mercatus can provide retailers on its platform immediate, turnkey access to all the national brand advertisers and media agencies on the CitrusAd network. National CPGs will be able to reach and incentivize Stater Bros. customers as a result.

“Now more than ever, our customers are looking for the convenience of shopping online,” said Pete Van Helden, CEO, Stater Bros. Markets. “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service. With the Mercatus platform, we’re excited to offer a wide range of services and options to make online shopping even more rewarding.”

Stater Bros. is headquartered in San Bernadino, Calif., and operates 170 stores in Southern California.