Dollar General plans to add approximately 100 new products to its private label assortment.
The discounter currently offers more than 3,200 consumable private brand products, with its Clover Valley food and beverage brand leading in sales with $2.3 billion in fiscal 2023 and featuring more than 600 items.
During the first quarter of 2025, Dollar General plans to add approximately 100 new private brand products, more than half of which will be under the Clover Valley name. New items will include honey mustard, blue cheese and thousand island salad dressings, apple cinnamon fruit and grain bars, caramel and vanilla coffee enhancer syrups, 100% white grape peach juice, sugar-free breakfast syrup, cinnamon rolls, biscuits, and eight flavors of ice cream.
“As shoppers seek value and quality, we continually listen to customer feedback to identify opportunity gaps,” said Emily Taylor, executive VP and chief merchandising officer, Dollar General. “With more than half of our customers’ baskets having at least one private brand item, we are proud to make significant investments in our private brands, bringing even more on-trend products and pantry staples to shelves.”
Other recent efforts by Dollar General to provide savings include a holiday toy guide, as well as a "stacked savings" offer of a weekly $5 off $25 and additional digital coupons, loyalty cash back and other special incentives on its consumer app.
In addition, the retailer ran a two-month storewide holiday promotion called "DG Deal Days."
[READ MORE: Dollar General to launch two-month holiday promotion]
As of Nov. 1, 2024, Goodlettsville, Tenn.-based Dollar General Corp. operated 20,523 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico.
(Photo: Dollar General).