Sportsman’s Warehouse to be acquired by owner of Bass Pro Shops, Cabela’s

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Sportsman’s Warehouse to be acquired by owner of Bass Pro Shops, Cabela’s

By Marianne Wilson - 12/22/2020

Great American Outdoors Group is adding another retail banner to its portfolio. 

The parent company of Bass Pro Shops, Cabela’s, White River Marine Group and a collection of nature-based resorts will acquire Sportsman’s Warehouse for $18.00 per share in cash. The transaction is expected to close in the second half of 2021. 

Founded in 1986, Sportsman’s Warehouse operates 111 stores. Bass Pro and Cabela’s operate 169 stores.

In a statement, the two companies cited their similar histories, “highly complementary” business philosophies and geographic footprints and shared passions with their customers for fishing, camping, hunting, boating and other outdoor activities. 

“We are excited to be joining the Great American Outdoors Group,” said Jon Barker, CEO, Sportsman’s Warehouse, West Jordan, Utah. “This merger brings together the greatest brands in the outdoor industry. As we look to the future, the combined entities provide our passionate associates with greater opportunities to serve the outdoor enthusiast. We look forward to a smooth transition and building our partnership,” 

The acquisition will allow Sportman’s Wearhouse to widen its product offerings online and in-store, with an expanded selection of premium fishing tackle, including Bass Pro Shops and other premier brands, and premium hunting gear, including the  Cabela’s brand. Sportsman’s Warehouse will also offer the Great American Outdoors Group “low price guarantee,” which promises the lowest everyday price on its full assortment, and will match or beat any qualified competing offers in store or online.

“Today is a happy day for our companies, outdoor enthusiasts and for the cause of conservation,” said Johnny Morris, founder of Bass Pro Shops and group leader of Great American Outdoors. “As outdoor sports specialists with unwavering dedication to people who fish, hunt and enjoy the outdoors, we greatly admire the passionate team at Sportsman’s Warehouse for their commitment to their customers and the sports we all love. By combining our best practices, our aim is to give our customers a best-of-the-best experience while further uniting them to support conservation.”

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