SPECS Recap: How store design is evolving amid the pandemic

Safety is moving to the forefront of store design as retailers continue to grapple with the challenges of COVID-19.

That was the message brought by a panel of experts Chain Store Age’s SPECS Show 2020, which was presented on an all-virtual platform from Aug. 4- 6.  

Speaking at the SPECS session, “How Will Retail Spaces Evolve in a Post-Pandemic World?,” the experts urged retailers to consider integrating such solutions as antimicrobial materials, adequate space to fulfill online orders and improved air ventilation into future store designs.

Antimicrobial materials: Retailers are starting to explore new materials options that will help create a safer environment for employees and customers. As a result, antimicrobial materials are getting a lot of attention. Some options range from cork and vinyl to ceramic and porcelain. 

One material that retailers should not discount is wood. “Too often, wood is mislabeled as non-hygienic,” James Owens, team lead and architect, HFA architects + engineers, said during the session. “When added in well-ventilated areas that absorb moisture, wood has properties that stop bacteria from multiplying, helping germs die out.”

By combining sealants and clear coatings, wood can be safely used on high-touch surfaces, such as checkout stands, desks and tables, as well as intermittently-touched surfaces, such as wall coverings, Owens explained. 

In-store fulfillment options: The pandemic has dictated a change in how retailers get merchandise into the hands of customers. As a result, the adoption of “buy-online-pickup-in-store (BOPIS) and curbside pickup services are all being accelerated,” noted panelist Craig Hale, principal, Stantec Architecture. 

“Looking ahead, retailers need to understand the space needed to support these services, and how to reallocate space when remodeling stores and designing future locations,” Hale said. 

Beyond having a loading area to deliver merchandise for example, retailers also need to consider other long-term design implications. These include securing an adequate number of parking spots, and creating a path for pedestrians that doesn’t interfere with contactless pickup services and supports social distancing, according to Travis Hager, principal, SGA Design Group.

“Larger strategies and operational changes are beginning to emerge, and there will be long-term implications,” he said. “Going forward, one size will not fit all. There needs to be a level of creativity and tailored programs not only for operational needs but to provide safety for customers and employees.”

Improved air quality: Some retailers are exploring how to improve air quality by increasing the percentage of outside air during customer visits, as well as how to flush out existing air both before and after customer visits. With retailers more conscious of air quality, existing HVAC systems are under scrutiny, and new filtration systems are being evaluated. 

“Air needs will be a priority when selecting equipment and implementing a ventilation strategy, as retailers need the right fit for their retail space,” Owens said.