Specialty fashion retailer mobilizes store operations
Ganni is streamlining an array of store workflows with an iPhone-based solution.
The Copenhagen, Denmark-based fashion brand, which operates 24 concept stores across the U.S. and Europe as well as sells through third-party luxury partners, is utilizing the NewStore omnichannel platform to support in-store tasks including POS, order management, fulfillment and clienteling with iPhone-enabled store associates.
Leveraging the NewStore platform, Ganni can more easily handle sales and returns, as well as manage inventory more accurately through two iPhone apps. Associates can also collect customer information via their iPhones, which has resulted in a 900% increase in the retailer’s average customer data capture rate at the POS.
Using the NewStore enterprise order management system, Ganni employees gain access to customer, order, and store inventory information in a single view. The data is unified into one source and made accessible via mobile, enabling omnichannel operations like store fulfillment.
On the front-end, mobile POS capabilities enable associates to process in-store and “endless aisle” transactions anywhere on the store floor. Employees can also see clienteling data, including a customer's past purchase history across channels and countries, enabling them to offer a more personalized shopping experience. Associates are also able to fulfill buy-online-pickup-in-store (BOPIS) orders using an iPhone. All of these capabilities are supported by NewStore's pre-built integration with the Salesforce Commerce Cloud platform.
Another vertical luxury brand, Vince, is also deploying cloud-based, mobile-first NewStore omnichannel solutions including clienteling, mobile POS, inventory management, and store fulfillment in its stores. Vince is also offering a branded NewStore consumer app, which is fully integrated into the NewStore platform. Utilizing the NewStore platform, Vince has unified its physical and digital channels.
Leveraging a pre-built integration between NewStore and Salesforce Commerce Cloud, the retailer enables seamless in-store services such as fulfilling orders with an iPhone, buy online pickup in-store (BOPIS), and endless aisle. And by unifying customer, order and inventory data across its in-store and online systems, Vince obtains real-time visibility, regardless of where and how a purchase is made.
The integration also serves as the backbone of Vince's consumer app, which the retailer views as a critical channel for consumers to bond with its brand. Planned new Vince omnichannel app features will provide customers with a richer, more curated app experience.
"With NewStore, Ganni now offers a truly global, modern shopping experience," said Anders Lindberg Madsen, product owner, unified commerce platform, Ganni. "The platform is not only the lightest tech stack I've ever seen for retail, but also the most powerful. If we want to spin up a new store, we can do it with just a box of iPhones. It's practically unheard of."
"NewStore now has customers operating in more than 55 countries. Brands such as Ganni leverage NewStore to ensure seamless omnichannel wherever they operate globally," said Stephan Schambach, founder and CEO, NewStore. "By replacing its existing tech stack with our platform, GANNI's store associates have real-time customer, order, and inventory data at their fingertips, enabling them to create amazing shopping experiences everywhere."