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07/16/2021

Specialty car electronics retailer amplifies leads, sales via chat

Dan Berthiaume
Senior Editor, Technology
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Car Toys is accelerating its revenue growth with a boost from the Podium mobile communication/payment platform.

The largest independent, omnichannel specialty car audio and mobile electronics retailer in America says it has attracted nearly 6,000 leads and converted over $50,000 in sales in the first two months of using the Podium platform. Car Toys began using the Podium Webchat solution to capture web leads and streamline the experience of scheduling customers for installation appointments in one of its 48 stores. 

After driving qualified leads that led to increased revenue with Podium Webchat, the company expanded its use of Podium to include the technology provider’s Feedback, Campaigns, and Reviews solutions. In addition to the customer experience tools, Car Toys relies on Podium's reporting functionality to better understand the demand for products in different geographies and markets.

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"The success we've seen using Podium has been incredible, and almost immediate," said Daniela Lukomski, marketing director at Car Toys. "As we continue to strengthen our relationship, our next step is rolling out Podium Reviews enterprise-wide. This feature will help us improve our Google reviews and rankings across our 48 locations, which is paramount to a brick and mortar business like us."

"As companies everywhere continue to elevate their digital transformation, we're excited to play a part," said Nick Miller, VP of retail at Podium. "The impact that Car Toys experienced in such a short amount of time exemplifies the impact that Podium's one-to-one texting conversations and Webchat communications tool can have on a business."

Seattle-based Car Toys is the leading retailer and installer of car audio, mobile electronics, and other accessories in the U.S. The company boasts locations in major cities across the western U.S., including Seattle, Spokane, Portland, Denver, Fort Collins, Houston, and Dallas.