SpartanNash launches on-demand delivery

Dan Berthiaume
Senior Editor, Technology
SpartanNash and DoorDash
SpartanNash and DoorDash are partnering to scale on-demand delivery (Graphic: Business Wire).

A grocery retailer/distributor is offering independent grocers in its network an online delivery option.

SpartanNash is partnering with third-party delivery platform DoorDash to offer on-demand grocery delivery from more than 100 SpartanNash-owned stores, including Family Fare and Martin’s Super Markets locations. The partnership will also include the opportunity for SpartanNash’s entire network of 2,100 independent retailers to leverage the DoorDash marketplace app and website; as well as the DoorDash Drive white-label fulfillment platform.

As part of this omnichannel partnership, SpartanNash will also serve as a distributor of pantry and household items to DoorDash DashMart locations beginning in New York City, with plans to scale to additional locations in the future. Introduced in August 2020, the DashMart online convenience storefront offers both household essentials and local restaurant products for on-demand delivery. 

SpartanNash is providing this on-demand delivery opportunity to its retail network members after it recently started partnering with Specialty Food Partners to offer a new hosted online platform called SpartanNash SpecialtyDirect. The platform enables the company’s grocer customers to seamlessly browse thousands of newly available product options, place orders, and pay consolidated invoices.

SpartanNash SpecialtyDirect is designed to make SpartanNash-supported independent grocery customers more competitive by increasing access to specialty, seasonal, and local items so they can tailor their product assortment to local shopper preferences.

“Customer-centric innovation is a key priority to drive growth at SpartanNash, and joining forces with DoorDash will enable us to expand our customer base and capture more of the grocery retail market by rapidly scaling our digital offering with a leading partner,” said SpartanNash president and CEO Tony Sarsam. “We know our customers’ grocery needs well and have the supply chain and retail footprint to provide strategic service based on their preferences. This partnership with DoorDash complements our collective strengths and will drive growth across the food ecosystem—from food distribution to e-commerce—to deliver the ingredients for a better life.”

“We are excited to partner with SpartanNash to bring innovative ecommerce solutions to their beloved grocery banners across the Midwest, independent grocers and retailers so that they can build their omnichannel presence and provide consumers with access to convenient, on-demand grocery delivery,” said DoorDash CEO and Co-founder Tony Xu. “We are proud to work together to empower independent grocers with the tools and resources needed to grow their businesses and expand their digital footprints.”

“SpartanNash’s rapid innovation and digital platform expansion are part of our overarching omnichannel growth strategy,” said SpartanNash executive VP and chief strategy officer Masiar Tayebi. “Our partnership with DoorDash cuts across the full food value chain and signifies another important milestone in our journey to better serve our customers as their needs evolve. We look forward to leveraging DoorDash’s expansive reach to offer a premium consumer experience at scale.”

The core businesses of SpartanNash include distributing grocery products to independent and chain retailers, its corporate-owned retail stores, and U.S. military commissaries and exchanges. The company also operates a fresh produce distribution network and the Our Family brand. SpartanNash serves customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, and Djibouti. The company owns 145 supermarkets—primarily under the banners of Family Fare, Martin's Super Markets, D&W Fresh Market, VG's Grocery, and Dan's Supermarket.

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