Southeastern Grocers expands Fresco y Más into new market

Southeastern Grocers is bringing its Hispanic grocery store brand to Southwest Florida

The company will open a Fresco y Más store on Oct. 21, in Lehigh Acres, Fla. It will be the brand’s first location in Southwest Florida and 27th overall. (Southeastern’s other supermarket banners include Bi-Lo, Harveys Supermarket and Winn-Dixie.) 

By listening to customer feedback and evaluating key consumer insights, Southeastern said it has tailored the new Fresco y Más to provide the products and services that directly reflect the unique tastes and needs of the local community. The offerings include a full-service Latin butcher shop, a bakery and a café featuring freshly brewed Cuban coffee. 

“With a growing desire for Hispanic products in Southwest Florida, we are thrilled to introduce the Lehigh Acres community to our Hispanic grocery store – Fresco y Más,” said Anthony Hucker, president and CEO, Southeastern Grocers. “The new store will feature all the aspects customers love about our Fresco y Más stores as well as personalized offerings fit for the Lehigh Acres community.”

Founded in 2016, Fresco y Más grocery stores serve Hispanic communities throughout South and Central Florida. Fresco y Más is a subsidiary of Southeastern Grocers, one of the largest supermarket chains based in the Southeast.