Smashburger names new chief development officer
Smashburger has added a food and beverage industry veteran to its C-suite.
The fast-casual burger chain has appointed Jim Sullivan to the position of chief development officer. In his new role, Sullivan is responsible for overseeing all facets of restaurant development, including market planning, site selection and franchise sales, with an additional focus on "elevating Smashburger's brand identity."
Officially assuming the role in June 2024, Sullivan brings over 25 years of food and beverage expertise to Smashburger. Prior to joining the company, he served as chief development officer at Qdoba Mexican Eats from June 2021 to January 2024, where he led global expansion and new restaurant development.
"We are thrilled to welcome Jim Sullivan as Smashburger's new Chief Development Officer," said Denise Nelsen, CEO of Smashburger, who joined the chain from Starbucks earlier this year. "Jim brings unparalleled expertise, passion and a deep understanding of the fast-casual industry that will be instrumental in driving our ambitious expansion plans both domestically and internationally. His leadership and vision will be game changers for our brand, and we are excited to see how he will elevate Smashburger to new heights and solidify our position as a household name."
Sullivan’s experience also includes developmental leadership positions at CKE Restaurant Holdings, Friendly's Ice Cream and American Hospitality Concepts, where he further developed his expertise in real estate, franchise development and site acquisition management.
[READ MORE: Smashburger adds another Starbucks veteran to C-suite]
"I'm honored to join Smashburger's leadership team and work closely with our dedicated team members and franchisees to foster a culture of continuous growth and development," said Sullivan. "Smashburger's commitment to culinary innovation is truly inspiring, and I'm excited to lead the brand's expansion initiatives while elevating the guest experience."
Founded in Denver in 2007, Smashburger operates 235 corporate and franchise restaurants operating in 32 states and six countries.
