Sky Zone to debut new logo, brand identity with latest Chicago park
As it continues to expand its location count, Sky Zone is unveiling a new logo and updated brand identity.
The indoor trampoline park chain’s new 38,000-sq.-ft. location, set to open on March 8 in the Lincoln Park neighborhood of Chicago, will be the first location to showcase the company’s updated logo and brand identity. It will mark Sky Zone’s 262nd park and 10th in the Chicago area.
Originally designed for adults, teens and tweens 20 years ago, Sky Zone says it has seen a shift toward a younger guest base, with families seeking an “active, screen-free environment” for kids 12 and under.
On the basis of feedback from over 6,000 customers and competitive research, the company says its new logo and brand identity will focus on “modernizing” Sky Zone’s look and feel to create a “livelier, more dynamic atmosphere” that appeals to today’s families while maintaining a fun, wholesome space for kids.
In the next two years, Sky Zone will refresh all it venues nationwide as it continues to open new locations, such as in Frisco, Texas, this spring.
Located within Chicago's Kingsbury Center shopping mall, the newest Sky Zone will feature attractions such as the Zip Line, iWall, Launch Slide, Freestyle Jump, Boulder Balls, Ultimate Dodgeball, Battle Beam, Warrior Course and Race Slide. The park will add 70–80 new jobs to the local community.
[READ MORE: Sky Zone shares new openings for early 2026]
“We’re thrilled to bring Sky Zone’s upgraded experience to Chicago’s Lincoln Park neighborhood,” said Shawn Hassel, CEO of Sky Zone. “This new location offers an energetic, modern space for families to play, stay active, and make lasting memories together. We’re proud to offer a screen-free alternative that gives kids the chance to develop physically and socially while having fun. Lincoln Park is a vibrant community, and with our strong presence already established in the greater Chicago area, this new location helps us bring the Sky Zone experience even closer to more families.”
Founded in 2004, Sky Zone is based in Provo, Utah.
