Skincare services brand Heyday names CEO to lead next phase of retail expansion

Heyday has a new chief executive. 

The skincare services brand has appointed Andy Taylor as CEO, effective immediately, succeeding co-founder Adam Ross. He will lead Heyday’s next phase of retail and franchise development as the company looks to accelerate its expansion. 

Most recently, Taylor served  as CEO at Levain, where he oversaw shop, product, and brand expansion during the past five years, growing the business from a popular local bakery with three locations in New York to 13 locations in key markets across the country. 

Prior to Levain, Taylor served as CEO for Ando, a tech-driven startup that was sold to Uber Eats. He also served as CEO for Hale and Hearty Soups in New York.

Heyday co-founders Adam Ross and Michael Pollak will maintain active roles as board members, working alongside Taylor to drive Heyday’s retail growth, innovation, product development and more. Founded in 2015, the brand currently has approximately 31 locations (company-owned and franchised) throughout New York City, Los Angeles, and Philadelphia. 

By December 2023, Heyday will have 36 shops, with a total of 135 committed franchised units on the horizon in major markets including Denver, Boston, Austin, Phoenix, and more.  

“Andy is the perfect leader to take Heyday to the next level,” said Ross. “He is incredibly focused on culture and people, genuinely passionate about self-care, and fully understands the brand’s north star that Heyday = skincare. Due to his strong retail background and ability to drive operational excellence, we’re confident and excited to watch Andy manage and accelerate Heyday’s growth, as well as manage all complexities and challenges that inherently will come with that development.”

Earlier in his career, Taylor served as head of strategy and business, and then was brought to the U.S. as the company’s CFO and COO. 

Heyday, which has described itself as "taking the facial out of the spa and into people's lives,” offers personalized facial treatments based on each customer’s skin condition in an inviting, non-intimidating environment. It also sells skin care products, including any indie brands, in store and online.