Simply Mac to ramp up store expansion

A retailer whose locations must be approved in advance by Apple is growing its store footprint.

Simply, Inc. opened a Simply Mac store at Destin Commons mall in Destin, Fla. The 1,397-sq.-ft. store sells the entire suite of Apple products, third-party accessories, and Simply Mac's service and warranty repairs on all product categories by its team of Apple-certified technicians. The retailer also offers customer financing and extended warranty coverage on all Apple products.

Simply Mac, which operates 44 stores in 19 states, is an authorized reseller under the Apple “premier partner program” of Apple products and other high-profile consumer electronic brands.  

"In the first half of 2022 we plan to accelerate store openings to continue the expansion of the Simply Mac footprint in North America,” said Reinier Voigt, CEO, Simply. “Our plans are centered around our established site selection model that includes criteria for local population, median household income, preferable presence of a major university, distance from the nearest Apple store and minimum projected annual operating income.”