Simply Mac continues store expansion

A retailer whose locations must be approved in advance by Apple is growing coast to coast.

Simply, Inc. has opened a Simply Mac store in Orlando, Fla., at University Shoppes. Within walking distance of the University of Central Florida, the 1,562-sq.-ft. store offers the entire suite of Apple products and third-party accessories as well service and warranty repairs on all product categories by its Apple-certified technicians. Customer financing and extended warranty coverage on all Apple products is also available. 

The Orlando store is the tenth Simply Mac store to open in the past five months, with five brand new locations and five relocations. The company said it plans to open more stores in the months ahead to expand Simply Mac’s footprint in North America.

“During this process, we are taking advantage of reduced occupancy costs in the current environment as we strive for "profitable" growth,” said Reinier Voigt, CEO. “Our site selection model includes criteria for local population, median household income, preferable presence of a major university, distance from the nearest Apple store and minimum projected annual operating income. In addition, all new locations must be approved in advance by Apple.”

Based in Miami, Simply Mac is the largest Apple Premier Partner in the U.S. with 45 retail stores in 16 states.