Hudson, Dufry selected for NYC-inspired retail project at JFK
A retail transformation is coming to John F. Kennedy International Airport (JFK) in New York City.
JFK Millennium Partners (JMP), the company selected by the Port Authority of New York & New Jersey to build and operate the new $4.2 billion JFK Terminal 6, have announced that Avolta companies Hudson and Dufry have been selected to open numerous duty-free, travel convenience, and specialty retail stores over more than 28,000 sq. ft. of reimagined space in the new terminal. The private-public project, dubbed T6, is part of a larger $19 billion investment into JFK. It is set to open in early 2026.
Once completed, travelers will have the opportunity to experience all five boroughs of New York with a focus on products and food and beverage sourced from local businesses and entrepreneurs, alongside a curated mix of luxury brands, perfumes & cosmetics, spirits, food, and confectionery, as well as jewelry, watches and accessories.
"We are proud to partner with Hudson and Dufry to launch a world-class retail experience that reflects the dazzling display of offerings that New York City and Queens are known for," said Steve Thody, CEO of JFK Millennium Partners. "Our selection features internationally renowned brands while driving real economic opportunities in our community for generations to come."
As part of its new duty-free contract, Dufry will develop an expansive duty-free store in T6. Drawing its inspiration from New York City's distinctive Union Square, the shopping experience will span over 18,200 sq. ft. of retail space across four distinct areas, aiming to “capture the vibrant energy of New York City.”
Features of the planned outpost include:
- The Liquor Libraries – Inspired by New York's libraries, The Liquor Library will present a curated selection of fine wines and spirits. Well-known brands like Glenfiddich and Manhattan's own Great Jones Distilling Co. will represent a “fusion of classic excellence and local craftsmanship.” In another area, travelers will be invited to taste and learn about the “finest and rarest spirits” with a Prohibition-era speakeasy — the first of its kind in any U.S. airport.
- The Green Market – The Green Market aims to offer travelers a slice of New York City life, featuring samples of the city's artisanal goods. Much like the city, The Green Market will be an “organic, constantly evolving space” so passengers can enjoy a fresh and engaging experience each time they visit.
- The Pavilion – A celebration of international beauty and skincare excellence, The Pavilion will showcase an “unparalleled selection of premium brands in a sanctuary of elegance and refinement” reminiscent of Union Square's North Plaza.
- Theater of Dreams – Travelers can immerse themselves in a “fragrance haven” inspired by Union Square's Daryl Roth Theatre, exploring well-known brands alongside spaces spotlighting the latest in fragrance artistry.
Dufry will operate its duty-free stores as a joint venture, JFK T6 Duty-Free Concessionaires JV, with five Airport Concessions Disadvantaged Business Enterprise (ACDBE) partners: veteran ACDBE partner Kellee Communications Group, Inc., and four local ACDBEs: Tsion Cafe, Samantha Alexis Consulting, Neir's Tavern and Baked Cravings.
Under a new contract, Hudson will also open nearly 10,000 sq. ft. of travel convenience and specialty retail that provides travelers with a mix of “sought-after essentials and exciting products” from local New York brands.
Features of the planned outpost include:
- Chelsea Outpost – This concept aims to echo Chelsea Market's charm, offering a curated selection of goods ranging from travel essentials and news items to unique local products, including aromatherapy blends from Madison + Green and artisan crafts from LIKHÂ.
- City Square Supply – Inspired by the gourmet grocers and delis throughout Union Square, this concept will “embrace the community feel that this area is known for with offerings that cater to travelers' needs.” City Square Supply by Hudson will feature local and sustainably-crafted products from Calhoun & Co. New York and Hola! I'm Back.
- Skyline Central – Inspired by Midtown, home to some of the world's most famous skyscrapers, Skyline Central by Hudson will “exude the sophistication of this historically iconic central business district” with its ever-changing skyline. Here, travelers will find exclusive accessories, gadgets and unique mementos, paired with grab & go options from New York favorites such as Bessou and Baked Cravings.
- Astor & Lenox – Recreating the feeling of Bryant Park, the site of New York's main Public Library, the 5,000-sq.-ft. space, which will offer a diverse range of premium lifestyle brands, tech essentials, books, local sports apparel and memorabilia, travel convenience staples and local products like Lesjolie and Wonderen Stroopwafels.
