Shur-Line, Bulldog, and World and Main to become H2 Brands Group

Shur-Line, Bulldog, and World and Main are changing their name to H2 Brands Group in a move that brings together as one entity the extensive offerings of the three divisions along with the newly acquired Craig Electronics.

The new name, as illustrated by the new logo, reflects the wide array of products now all under one roof.  H2 Brands Group said it provides customers with a global network, resources and logistics experts to customize the best programs for any retailer, whether it’s big box, online retail, mass chain store, or local independent hardware store.

“Our new name is a natural step forward in our continuous effort to offer our customers the highest quality products at the best value in the industry while streamlining their buying experience,” said Mark Rostagno, CEO of H2 Brands Group. “The name better represents the breadth and depth of the company’s product assortment, strong and diverse customer relationships, global supply chain, and logistics capabilities.”

 In 2019, the company expanded its consumer division and broadened its product offering by acquiring Craig Electronics. Craig is a leading consumer electronics provider which offers a complete one-stop consumer technology and electronics solution.

H2 Brands Group owns 18 brands with more than12,000 products representing 31 categories – from fans to faucets to flashlights and more. The company has seven distribution centers across North America and 16 countries in its global sourcing network, enabling it to provide its customers with all types of home and hardware products as well as top-notch customer service and logistics expertise. 

Under the new name, all customer contracts currently in place will still be valid as H2 Brands Group is a DBA (“doing business as”). The new name is being used to better identify and represent the newly merged company, but it does not affect current vendor numbers or supplier buying agreements.