Shopkick: Halloween lives on with in-store shopping, trick-or-treating

Marianne Wilson
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This year’s Halloween festivities appear similar to years’ past — from trick-or-treating to shopping in stores —despite the pandemic.

Fifty-percent of parents said they will allow their children to go trick-or-treating this year, according to a survey by shopping rewards app Shopkick.

In addition, 84% of consumers will shop in-store to purchase costumes, candy and décor. Many will shop at big-box stores for purchasing candy (49%), costumes (48%) and decorations (43%). 

•    Parents from states with some of the highest COVID-19 infection rates, like Florida, Texas and California are less likely than parents from states with some of the lowest rates, like Colorado and New Jersey to allow their children to go trick-or-treating this year.

•    Of the 46% that plan on purchasing costumes either for themselves or their children this year, 73% will buy them in-store. The most popular in-store retailers include big-box stores (48%) Spirit Halloween stores (32%), or party stores (9%). The majority of shoppers purchasing their costumes online will do so on Amazon (57%).

•    Despite the pandemic, 56% of those surveyed   will spend the same amount of money celebrating Halloween as they have in the past.  

•    The vast majority (93%) of consumers purchasing candy will do so in-store, most popularly at big-box stores (49%) or grocery stores (29%). 

Shopkick conducted a survey of 13,852 consumers across the country to gain insights into their Halloween plans. The survey was conducted online from September 9 - 14, 2020.