Shoe Carnival steps into omnichannel merchandise planning

A footwear retailer is supporting a more targeted assortment approach.

Shoe Carnival Inc. is deploying Aptos' merchandise financial planning, assortment planning, and allocation and replenishment solutions across its omnichannel retail enterprise. With a focus on supporting an ongoing customer-centric business transformation, Shoe Carnival has selected Aptos' planning solutions to optimize merchandising decisions across its store and e-commerce channels. 

The retailer intends to enhance its ability to deliver localized assortments that are tailored to specific customer segments, markets, channels and locations.

"Delivering localized assortments is a key element of our success at Shoe Carnival," said Carl Scibetta, executive VP and chief merchandising officer at Shoe Carnival. "To further enhance our industry-leading capabilities, we feel an advanced planning technology will be a valuable tool to increase sales and margin by aligning each store's merchandise assortments based on unique customer needs."

Headquartered in Evansville, Ind., Shoe Carnival operates nearly 400 stores in the U.S. and an e-commerce site.