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Shein launches compliance training for sellers

Shein
Shein is training sellers to comply with global regulations.

A Chinese-founded and Singapore-based global on-demand fashion app is educating sellers on its marketplace about evolving international compliance rules.

Shein is partnering with third-party testing, inspection and certification (TIC) organizations including Bureau Veritas, Intertek, SGS, and TÜV SÜD to offer sessions for its third-party sellers covering regulatory updates, product safety requirements, testing standards and industry best practices.

The first session kicked off in May 2026 with a livestream hosted by a TIC partner and focused on product safety and quality compliance for children's toys. Replays of the livestream are available for future viewing on Shein's Seller Education Hub, an online portal that provides marketplace sellers with centralized access to compliance guidance, reference materials and educational courses designed to support their selling activities on Shein. 

"This training series is our commitment in action and a component of Shein’s continuous efforts in product safety and quality compliance across all layers of the business,” a Shein spokesperson said. “Shein is significantly expanding our technological capabilities, increasing our pool of compliance reviewers, and deepening partnerships with leading international third-party testing organizations in 2026, helping to ensure a continued safe, reliable, and trustworthy shopping experience for consumers worldwide.”

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During 2026, Shein plans to enhance its governance framework including qualification requirements, multi-layered screening, continuous monitoring and feedback-driven improvement; as well as stricter enforcement and seller training and enablement.

The retailer will also invest in AI-driven monitoring and risk detection systems, supported by human review.

Temu offers sellers third-party testing and certification services

In May 2026, chief Shein rival Temu began integrating testing and certification services from Qima directly into its seller center. This makes independent product testing, on-site factory inspections, seller training programs, and digital compliance tools from Qima accessible to sellers on the Temu platform.

Temu also partners with Eurofins Consumer Product Testing and Eurofins Assurance, global providers of testing, inspection and certification services in an effort to support transparency in its product safety processes, enhance quality control, and ensure that products sold on the platform meet safety and regulatory standards.

[READ MORE: Temu in product testing collaboration]

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