Shake Shack launches sidewalk robot delivery in Los Angeles
Select customers in the Los Angeles area may have their next burger delivered via a robot.
Shake Shack is rolling out sidewalk delivery robots in partnership with Serve Robotics and Uber Eats. Customers who order from select Shake Shack restaurants in Los Angeles through Uber Eats might have their order delivered via a Serve autonomous robot.
"We're thrilled about our collaboration with Serve Robotics and Uber Eats," said Steph So, senior VP of digital experience at Shake Shack. "In line with our vision of enlightened hospitality, this partnership highlights our commitment to leveraging innovation to enhance guest experiences both in and out of Shack."
The partnership marks another step forward in the expansion of sidewalk robots on Uber Eats, which has been offering Serve's autonomous deliveries in Los Angeles since 2022. (Serve was spun off from Uber as an independent company in 2021. It has an agreement to deploy up to 2,000 delivery robots on the Uber Eats platform across multiple U.S. markets.)
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Image courtesy of Shake Shack. -
Image courtesy of Shake Shack.
Serve’s robots are optimized for efficient route and enable food to arrive reliably, hot/cold and fresh, the company said. Equipped with advanced GPS technology and artificial intelligence, the robots are designed to safely and swiftly navigate urban environments, avoiding obstacles and offering a smooth delivery experience.
"We are excited to add another national merchant like Shake Shack to our platform, a partnership made possible through the relationship we have built with Uber Eats across tens of thousands of successful deliveries," said Touraj Parang, president and COO of Serve Robotics. "Today's announcement highlights the value of Serve's world-class strategic partnerships as we work to expand our geographic footprint and deploy 2,000 robots across the U.S. in 2025."
Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to over 550 locations system-wide, including over 350 in 34 U.S. states and the District of Columbia, and over 195 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
