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11/19/2021

Sephora expands same-day delivery options

Dan Berthiaume
Senior Editor, Technology
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Sephora
Sephora is adding to its same-day delivery capability.

Sephora is rolling out a third choice for customers who desire same-day delivery of their online orders.

The beauty giant is partnering with same-day delivery aggregation and orchestration platform Delivery Solutions to enable on-demand fulfillment of digital customer purchases. The Delivery Solutions platform provides access to a network of same-day delivery providers, including independent contractors as well as major parcel delivery services, in its end-to-end white-label solution.

Leveraging the Delivery Solutions platform, Sephora can manage e-commerce delivery intelligence while the consumer is browsing, as well as offer post-purchase tracking, visibility and communication. Sephora is continuing to expand the range of same-day delivery services it offers customers with this new collaboration.

As part of its Beauty on Demand omnichannel fulfillment hub, Sephora recently rolled out a new, proprietary, same-day delivery service. Customers who shop for items on Sephora’s e-commerce site or mobile app can select “same-day delivery” on the product detail page, input their ZIP code, and then add the desired product to their carts.

From there, for a flat fee of $6.95, a courier will retrieve the customer’s order from a nearby Sephora store and deliver it directly to their chosen address. Orders are initially fulfilled by store associates for handoff to a courier to deliver directly to the customer.

And in September 2020, the retailer introduced same-day delivery via the Instacart platform. Sephora offers same-day delivery via Instacart in as fast as an hour from nearly all store locations across North America. Customers are also able to access select promotions from Sephora’s Beauty Insider loyalty program and earn points on every Sephora order placed on the Instacart marketplace.

Instacart has also developed a new consumer shopping design that makes it easier for Sephora customers to seamlessly browse and shop from Sephora’s assortment and quickly find a personalized color through a new, one-click shade selector.

“At Sephora, our priority is to deliver a seamless experience to all of our clients, and this partnership with Delivery Solutions was the natural next step in the evolution of maximizing efficiencies in the purchasing power of our shoppers,” said Sree Sreedhararaj, CTO for Sephora Americas. “With the ease and strength of Delivery Solutions’ ecosystem, Sephora can look forward to expanding our reach and new client acquisition, while continuing to service our existing clients with a more streamlined way to receive their beauty essentials the same day they need them.”

“Sephora’s absolute dedication to customer-centricity is what makes it one of the biggest beauty retailers in fulfillment. With our expertise in enabling same-day delivery across all verticals of retail, we’re helping Sephora gain an even bigger competitive edge and maintain its position as the beauty industry’s leading retail innovator,” said Manil Uppal, founder of Delivery Solutions. 

“We are proud that our partnership helps Sephora implement an omnichannel strategy that is both scalable and sustainable,” said Uppal. “Delivery Solutions’ future-proof e-commerce business model is the key to avoiding constant re-platforming, reducing overall tech debt and inefficiencies, and setting businesses up for continued success as they grow and evolve. We remain committed to preparing for and solving the challenges of accelerated delivery for leading, forward-thinking customers like Sephora.”