Save Mart to launch revamped websites with enhanced ad opportunities
The Save Mart Companies is upgrading e-commerce sites across its banners with new features for both shoppers and CPG brands.
The California-based grocer, operates approximately 200 stores under the banners of Save Mart, Lucky, and FoodMaxx in California and Western Nevada, is partnering with retail technology company Swiftly to roll out new, fully integrated Save Mart, Lucky and FoodMaxx websites.
The sites will include tools to provide advertisers and brands with an enhanced ability to effectively target more Save Mart, Lucky and FoodMaxx customers. Features and expanded capabilities will include:
- Retail media placements.
- Loyalty/rewards experience.
- Product browsing
- Weekly ads.
- Sign-in and store locator.
- App carousel.
- Run of site.
- Run of category.
This agreement builds upon an existing Save Mart and Swiftly collaboration.
"The Save Mart Companies' digital transformation journey is foundational to the company's growth plan, including omnichannel engagement, loyalty, and efficiency," said Tamara Pattison, senior vice president and chief digital officer at The Save Mart Companies. "Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base, but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities."
"This partnership expansion marks a significant milestone as we continue to provide a dynamic digital experience while also enhancing capabilities for our retail and CPG partners to digitally connect with customers in a more personalized and efficient manner," said Sean Turner, co-founder and CTO of Swiftly. "The addition of website tools combined with the in-app experience allows Save Mart to provide a more consistent and connected digital experience to their customers while increasing reach, engagement and loyalty."
The Save Mart Companies is a Kingswood Capital Management, LP portfolio company. The company operates approximately 200 traditional and price-impact stores under the banners of Save Mart, Lucky, and FoodMaxx which operates grocery stores throughout California and Northern Nevada, In addition to its retail operation, the company also operates Smart Refrigerated Transport and is a partner in Super Store Industries (SSI), which owns and operates a distribution center in Lathrop, and the Sunnyside Farms dairy processing plant in Turlock, Calif.