Sam’s Club is expanding efforts to make purchasing alcohol as easy as possible.
The warehouse club retailer is now enabling customers to make mobile purchases of wine, beer and liquor in stores that sell alcohol, where allowed, via the scan & go feature on the Sam’s Club app. Customers can use the app to scan alcoholic beverages in-store, and when they are done shopping, head to the exit to have their ID checked for age verification by the greeter. Then all they have to do is click the “pay” button on the app and the purchase is complete.
Sam’s Club initially tested this feature in its “Sam’s Club Now” mobile technology lab store in Dallas during late 2018.
Grocery retailers have been making an increased effort to streamline the process for adult consumers to purchase alcoholic beverages. In June 2019, Sam’s Club launched one-hour delivery of alcohol at select stores via partnership with Instacart. Since that time, retailers including Aldi, Walmart and BJ’s have also added on-demand alcohol delivery to their omnichannel grocery offerings.