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12/13/2021

Sally Beauty offers two-hour holiday delivery

Dan Berthiaume
Senior Editor, Technology
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Sally Beauty
Sally Beauty is launching same-day delivery.

Sally Beauty is providing two-hour delivery throughout December as part of its same-day delivery launch.

The professional beauty supply retailer is partnering with DoorDash to make online orders of products from more than 1,100 stores across the U.S. available for same-day delivery. This includes free two-hour delivery on all SallyBeauty.com orders placed before 4 p.m. for the entire month of December. Sally Beauty is offering same-day delivery online exclusively through DoorDash Drive, the DoorDash white-label fulfillment platform.  

To place a delivery order where available, shoppers can visit the SallyBeauty.com e-commerce site and select same-day delivery at checkout. Once the order is placed, a DoorDash shopper will collect their order from the nearest Sally Beauty store for delivery later that day when the order is placed by 4 p.m. Free delivery is available throughout the month of December 2021, and there is no minimum spend required to receive the same-day delivery option.

In addition to same-day delivery, Sally Beauty has been offering buy-online-pickup-in-store (BOPIS) and ship-from-store services since November 2020. The retailer is undergoing a long-term omnichannel transformation that has also included virtual try-on of cosmetics via mobile app and in-store kiosk, as well as a social influencer program and a revamped mobile app and loyalty offering

More recently, the company has teamed up with Salesforce to implement cloud-based omnichannel enhancements in response to the COVID-19 pandemic. Sally Beauty scaled its online store on Salesforce Commerce Cloud to accommodate the unprecedented surge in demand; and utilizing IBM Sterling Order Management integrated with Salesforce Commerce Cloud, Sally Beauty obtains real-time visibility over store inventory to prevent customers from purchasing out-of-stock items and send notifications when online products are ready for in-store pickup. 

Sally Beauty also deployed the artificial intelligence (AI)-based pricing platform from Revionics, an Aptos company, to enhance its pricing performance strategy.

Several of Sally Beauty’s chief competitors are also active in the same-day delivery space. Ulta Beautyoffers same-day delivery from select Ulta Beauty stores, while The Body Shop recently collaborated with on-demand delivery platform Instacart to enable same-day fulfillment of online purchases from its 165 stores in the United States and Canada.

And Sephora, which initially launched same-day online delivery in partnership with Instacart in select U.S. and Canadian store locations in September 2020, recently expanded the joint offering to include French-language Instacart services in the Canadian province of Quebec. In addition, addition, Sephora just launched a proprietary same-day delivery service that it offers concurrently with its Instacart delivery option.

Sally Beauty Holdings sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. The company operates approximately 5,000 stores, including 141 franchised locations.

"We expect the holiday season will be busier than ever as things continue to open up. In-person celebrations and gifting are expected to increase versus the previous year. This is an extremely busy time for consumers, so we thought this was a great way to make the celebratory season less stressful," said John Goss, senior VP and president of Sally Beauty. "We are listening to our consumers and responding with speed to ensure their shopping needs are met when it matters most."

"Consumers are increasingly seeking convenience and ease when it comes to getting the products they desire delivered, from everyday essentials to beauty supplies," said Shanna Prevé, VP of strategic partnerships and business development at DoorDash. "We are excited to partner with Sally Beauty to offer same-day delivery of their wide selection of hair color, hair care, nail, and beauty supplies to consumers' doorsteps, just in time for the holidays."