Sally Beauty integrates credit card program with rewards

Sally Beauty Holdings’ first-ever credit card offering includes extra perks for members of its loyalty program. 

The company’s Sally Beauty Supply and Cosmo Prof banners are rolling out the program. The Sally Beauty Rewards credit card is aimed at consumers, while the Cosmo Prof Rewards credit card is designed for beauty industry professionals and can be used to make purchases and receive benefits across both Cosmo Prof and Sally Beauty stores. 

Both cards offer benefits including discounts and increased reward dollar earning potential. Sally Beauty cardholders will be eligible for elevated perks, with 10 “Beauty Marks” points awarded for each dollar spent. Sally Beauty and Cosmo Prof cardholders will also receive instant access to benefits, starting with an immediate $20 off their purchase of $50 or more when they open and use their credit card. Both cards will garner 2.5 additional loyalty points for each dollar spent at Sally Beauty.

Other benefits include free shipping which is unlimited for Sally Beauty cardholders and for eligible purchases by select Cosmo Prof cardholders.

"The launch of our two new credit card programs makes it easier than ever for customers to shop with us and enjoy exclusive benefits," said Aaron Alt, president and CFO of Sally Beauty Supply. "We're particularly excited about providing options for both professionals and consumers within Sally Beauty, while giving pros the ability to shop across our entire network of stores."

Sally Beauty Holdings Inc. sells and distributes through 5,062 stores, including 158 franchised units, and has operations throughout the U.S., Puerto Rico, Canada, Mexico, South America, and Europe.