Saks Fifth Avenue holiday plans include return of light show at NYC flagship
Saks Fifth Avenue has unveiled its 2025 holiday campaign.
The campaign, titled “Holiday Your Way,” includes several “one-of-a-kind” experiences and the return of the iconic holiday light show at the Saks Fifth Avenue flagship in New York on Nov. 24 with a reimagined, state-of-the-art display. For the 16th year, Mastercard is presenting the holiday windows and light show.
In addition, the six center windows of the flagship will showcase enchanting scenes of New York City to life, the luxury retailer said, while additional windows will showcase Your Story in Lights, featuring motifs from the retailer’s holiday campaign and “awe-inspiring” fashion.
For the sixth consecutive year, the campaign also features “one-of-a-kind” holiday experiences, which offering customers unique gifts that give back. Each purchase supports the Saks Fifth Avenue Foundation, which advances mental health initiatives in communities where support is most needed, or Comic Relief, a nonprofit organization that funds programs to ensure children and families living in poverty receive the support they need to build a brighter future.
Notable gifts this year include VIP access to the Comic Relief Live show at New York’s famed Carnegie Hall, as well as a dinner at L'Avenue at Saks and a meet-and-greet with the program's stars. Other gifts include dinner at L'Avenue at Saks overlooking the Rockefeller Center tree lighting, and the chance to join the Saks Fifth Avenue team at New York Fashion Week and consult with a personal stylist.
The campaign also includes the Saks Fifth Avenue Holiday Book, which showcases the season’s most luxurious accessories as well as exclusive holiday experiences. The printed guide will followed by a shoppable online edition later this month.
"Saks Fifth Avenue embodies the holiday standard with elevated, exclusive luxury offerings, where dressing becomes storytelling, and each look becomes its own festive moment," said Emily Essner, president and chief commercial officer, Saks Global. "From hallmark traditions like the return of our beloved light show to reimagined customer engagements that awaken the holiday spirit and ignite inspiration, we look forward to offering our customers a best-in-class experience crafted uniquely for them this holiday season."
Saks Global is made up of Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Saks Off 5th, Last Call and Horchow. Its retail portfolio includes 70 full-line luxury locations, additional off-price locations and five e-commerce experiences
