Rue21 makes it personal with online shopping

Dan Berthiaume
Senior Editor, Technology
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The fast-fashion retailer wants to deliver a unique online shopping experience for each customer.

To that end, Rue21 is deploying GroupBy’s user experience platform, including modules for search, navigation, recommendations, and personalization for e-commerce. The retailer aims to drive an enhanced, personalized online product discovery experience.
“It is our constant effort to provide our customers with a remarkable experience both online and in-store,” says Robert Brous, VP of e-commerce & digital, Rue21. “Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization, and product recommendations. We expect that GroupBy can help us deliver a higher converting customer experience.”

Headquartered in Warrendale, Penn., Rue21 operates 695 stores in 45 states.