A regional Midwest convenience store chain is attempting to create a seamless omnichannel customer experience via its mobile app.
Earlier in August 2023, Kum & Go launched a new mobile app and rewards offering with support from Orium. The upgraded app leverages the Orium React Native Accelerator customer engagement solution to combine ordering, payment, and loyalty into a unified omnichannel experience.
Leveraging the upgraded app, customers can now prepay for fuel, order customized food, browse deals, and get personalized recommendations. Members of the Kum & Go &Rewards loyalty offering can have all their transactions connected back into the program, so they can accumulate points to spend how they want.
The Kum & Go digital technology team worked with Orium to build out the accelerator, creating the foundations for mobile native composable experiences. a A composable architecture is a cloud-based collection of integrated, best-of-breed solutions that communicate with each other and act as a customized technology ecosystem.
"The new Kum & Go mobile app experience is a perfect example of how commerce, content, POS, loyalty and even fuel pumps can connect together to create incredible, truly omnichannel, customer-first experiences," said Ben Woll, Orium's VP client services. "This app truly has it all. And because it's grounded in composable commerce technologies, the customer experience will continue to evolve in tandem with the needs of the business."
Iowa-based Kum & Go, a family-owned convenience store chain which operates more than 400 stores across the Midwest and western parts of the country, is upgrading its app and loyalty experience as it undergoes expansion into new markets and acquisition by convenience store operator Maverik – Adventure’s First Stop and its parent company, FJ Management.