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11/20/2023

Rhone opens store in Boston's Seaport district

Zachary Russell
Digital Editor
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Rhone store
Rhone's new Seaport location. (Photo credit: Blythe Crasto)

Rhone is continuing its brick-and-mortar expansion.

The digitally native men’s activewear brand has opened a store in Boston’s upscale Seaport district. The new location, at 81 Pier 4 Blvd, marks Rhone’s 15th store and 12th opening in the last year, more than doubling the company’s footprint in the past 12 months. 

"Boston has always been a city of trailblazers, embodying a spirit of determination and a commitment to well-being,” said Nate Checketts, co-founder & CEO of Rhone. “We believe the Boston Seaport perfectly aligns with Rhone's values of quality, performance, and community building and this location serves as an ideal market for our next store, providing us with the opportunity to connect with a community that shares our passion for an active and balanced lifestyle."

 The new location is open now, but a special grand opening event will be held on Dec. 16. Guests attending the event will have the opportunity to shop Rhone's latest collections, enjoy complimentary food and drinks, and experience activations and offerings from local Boston brands. The first 50 customers will receive an exclusive gift with purchase, and all shoppers will enjoy a special discount on their entire purchase during the event.

"Boston Seaport is delighted to welcome Rhone, a brand that truly embodies the fusion of fashion and function,” said Ariel Foxman, VP of brand & experience at Boston Seaport. “Their premium activewear will no doubt become a staple for our discerning clientele who seek both performance and style.”

While rapidly expanding its retail footprint, Rhone apparel is also available nationwide at Equinox, Nordstrom, Bloomingdale’s, Dillard’s, Scheels, Von Maur, select CorePower Yoga locations and more than 350 gyms and specialty stores across the country.

Founded in 2014 and led by brothers Nate & Ben Checketts, Rhone currently operates 15 retail stores in the United States. In 2017, L Catteron made a significant investment in the brand.