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Boston’s Seaport once again becomes its ‘Snowport’

Al Urbanski
Boston’s 33-acre Seaport is now its holiday headquarters

It’s the fifth year that Boston’s Seaport will become Boston’s Snowport, and that could mark it officially as local tradition even in one of America’s most historic cities.

From Nov. 10 though Dec. 31, Snowport will light up all 33 acres of Boston’s single largest development project, which are packed with residences, hotels, offices, entertainment and open public spaces. Events and entertainment will fill every one of those 51 days.

The Holiday Market at Snowport, sponsored by Constant Contact, will be made up of more than 120 vendors, 60% of which are local to Boston. Offerings will include jewelry, art, handcrafted trinkets, apparel and gourmet treats.

Snowport’s 10,000-sq.-ft. outdoor dining space will feature 17 food and beverage options that include a beer garden in a heated tent and an après ski themed lounge decked with red Adirondack chairs and faux fire pits. “The Dizzy Dreidel” and “Jingle Bar” will be two of the four holiday-themed bars in the space.

Other winter wonders at Snowport will include free curling lessons inside an iceless curling center, a Menora lighting on Dec. 10, and the illumination of the community’s 50-foot-tall Christmas tree on Dec. 1.

Constant Contact will be providing vendors with free access to its marketing platform.

“The holidays are a magical time of year and, for many small businesses, this three-month period is crucial to their success and continued viability,” said Constant Contact CEO Frank Vella. “With powerful tools to help them capture customer information on-site at Snowport, they can keep shoppers engaged after they visit and drive more sales.”

WS Development, the developer of Boston Seaport, planned Snowport with Consant Contact as well as The Makers Show, a retail market platform that promotes the use of sustainable materials the involvement of local businesses and underrepresented groups.

Boston Seaport’s more than 70 retail tenants include L.L. Bean, Sephora, Mack Weldon, Lululemon, rag & bone,  Indochino, Filson, Warby Parker, CVS and Anthropologie.

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