Revolve to open L.A. holiday store
Millennial- and Gen Z-focused online fashion retailer Revolve is returning to one of Los Angeles’ best-known malls with a seasonal holiday shop.
The Revolve Holiday Shop will run at The Grove from Nov. 14 through Jan. 4, offering customers a wide assortment of apparel, footwear, beauty products, accessories and gifts. Digitally-native fashion retailer Fwrd will have a shop-in-shop within the holiday store to add to the selection.
The Revolve Holiday Shop will feature rotating activations and shop-in-shops from in-house brands including Helsa and L'Academie and exclusive brand partners including Alexander Wang. The shop will also incorporate experiential elements, such as meet-and-greets with talent, curated edits, and workshops, which aims to further enhance consumer engagement and brand loyalty.
"We are excited to open the Revolve Holiday Shop at The Grove, marking a significant step forward in expanding the physical presence of both Revolve and Fwrd,” said Michael Mente, co-founder and co-CEO of Revolve Group, Inc., which operates both brands. “After proven success with pop-ups and our recent venture into brick-and-mortar, we wanted to introduce a new customer touchpoint during the holiday season and what better way to do that than in our hometown and at The Grove - the most highly trafficked destination for holiday shopping in Los Angeles.”
[READ MORE: Pioneering online fashion retailer Revolve opens first permanent store]
For ease, Happy Returns will have a dedicated returns bar at the shop that will offer customers an in-person return experience. Customers will have the ability to return orders from Revolve, Fwrd and other select Happy Returns brand partners.
“The Holiday Shop embodies our commitment to delivering immersive experiences that resonate with our customers,” added Mente. “And by enhancing our physical footprint, we aim to deepen connections with our community and showcase the innovative spirit that defines our brands."
