Retail Therapy: Ten new must-see stores in New York
Visitors planning to attend NRF 2020: Retail’s Big Shop in New York should carve out some time to take in the city’s newest retail stars.
While the city has always hummed with new retail activity, it outdid itself in 2019. From the opening of the largest mixed-use private real estate venture in U.S. history to the much-anticipated arrival of a luxury department store icon, it was some year — even by New York standards. Here are 10 of the most buzzed-about new entries.
• Hudson Yards: The massive development that is remaking the city’s West Side includes one million sq. ft. of retail space. The tenant mix is diverse, designed to appeal to high-end shoppers and just regular folks, with a mix of experiential retail concepts, DTC brands, luxury players and mass-market chains.
(Between 10th and 12th Avenues, from West 30th to West 34th Streets)
• Neiman Marcus: The city’s first-ever Neiman Marcus combines state-of-the-art technology and personal service to create a seamless and dazzling shopping experience. Boasting three levels of luxury fashion and digital innovation, the 188,000-sq.-ft. flagship is Neiman’s most ambitious to date.
• Nordstrom: Spanning seven floors and 320,000 sq. ft., the sprawling Nordstrom flagship is lavish, welcoming and service intense. An open floor plan showcases an eclectic mix of curated women’s fashions from familiar brands, up-and-comers and local designers. Many brands have their own pop-ups or in-store shops. The two-level beauty department is a standout, with more than 100 brands, 16 shop concepts and a full-service spa. There are seven food and beverage outposts, including a fancy cocktail bar in the middle of the shoe floor.
(235 W. 57 St.)
• Ikea Planning Center: The first U.S. location of Ikea’s new urban format, the three-level, 17,350-sq.-ft. store is focused on city-living solutions and provides personalized project planning and design services. There’s a variety of kitchen, bedroom and living room vignettes, including a tiny studio apartment. No need for shopping bags at this Ikea — goods are ordered online (in-store or at home) and delivered for free.
(999 3rd Ave.)
• Puma: The technology-infused, two-level 18,000-sq.-ft. store offers an immersive shopping experience, with sports “engagement” zones, a customization studio and an array of digitally connected offerings. Visitors can even hop into professional-grade F1 racing simulators and virtually race down the streets of New York City. “Magic mirrors,” tied into RFID, allow shoppers to view products in alternate colors and styles, and browse inventory.
(609 5th Ave.)
• Neighborhood Goods: The Dallas-based startup has brought its department store of the future concept to the Big Apple. It combines a diverse and rotating lineup of contemporary brands —the majority DTC companies new to physical retail — and products with in-store events, including trunk shows and pop-ups with partner brands.
(Chelsea Market, 75 9th Ave.)
• Saatva: Billed as a “Viewing Room,” this is the first physical location of the popular online mattress brand. The store showcases the company’s full range of sleep products, including its five eco-friendly mattress types (in all comfort levels), organic cotton sheets and pillows and designer bed frames. iPads and information stations are located throughout to allow shoppers to interact with the brand at their own pace. Associates, or “sleep guides,” are available to assist and answer questions.
(969 Third Ave.)
• Starbucks Pickup: The coffee giant’s first-of-its-kind location is designed for customers on-the-go. Dedicated exclusively to mobile orders, the store uses the mobile order & pay feature on the Starbucks app as the primary ordering and payment method. Customers can track the progress of their order on a digital board.
(242 West 34th St, at Penn Plaza)
• The North Face: A new format designed to spotlight the brand’s outdoor heritage and sustainable ethos, this 8,000-sq.-ft. space is part store, part base camp and part archive. Highlights include museum-styled displays of North Face-sponsored expeditions and an experiential “campfire” area where shoppers can get product and trip options for local adventures. The interior was created with materials and products that are long-lasting, avoiding the need for frequent refurbishing.
• Third Love: The fast-growing online intimates brand known for its inclusive sizing and advocacy makes its brick-and-mortar debut with a soothing space designed to make women feel comfortable and relaxed. The fitting rooms are painted in skin flattering tones of mauve and muted pinks, and outfitted with adjustable lighting.
(347 W. Broadway)