Retail start-up Showfields to open second location

Showfields is dropping anchor in Miami. 

Part retail, part art exhibition and part community space, Showfields reflects a new retail model that makes it easy for digital-first brands to interact with customers in a dedicated space without taking on the risks — and costs — associated with opening a full-blown store. The retailer, which made its debut last year, in downtown Manhattan, will open a two-floor, 14,300-sq.-ft. space on Lincoln Road in Miami’s South Beach area, in May.

The Miami location will house some 40 to 50 brands, with the selection targeted to further Showfields’ mission of being "the most interesting store in the world.” The brand and activation spaces will range from 60 to 400 sq. ft.

In addition, the store will feature experiential elements to keep consumers engaged, including an indoor/outdoor food & beverage concept and speakeasy bar, a theater for live performances, piercing stations, tattoo parlors, and plenty of space for art installations, panels and activations. 

The new Showfields is located in a restored historic building features a glass stairwell and glass skylight and a storefront facade designed to draw in consumers.

“We believe that Miami sits on the intersection of art and retail,” said Showfields’ chief real estate officer and co-founder Amir Zwickel. “We are excited by the crossover of both our existing NYC customers and an international audience that may not have the exposure to the brands that we currently showcase. Miami is a city on the rise and ranked as one of the largest growing cities in the U.S. ripe with art, culture and more.”

Showfields said its Manhattan store, which opened in March 2019, experienced 250,000 visitors in 2019, who spent an average of 33 minutes in the space.

Agents associated with the Miami deal include Brandon Singer and Michael Cody of Cushman & Wakefield, Sara Wolfe of Koniver Stern Group, and Aaron Butler and Daniel Cardenas of Avenue Real Estate Partners.