Report: Condensed holiday season to drive shopper traffic on Super Saturday

Be prepared.

According to Sensormatic Solutions’ ShopperTrak predictions, retailers should prepare for an influx of in-store traffic on Super Saturday, Dec. 21, which will rank as the second-busiest shopping day of the 2019 holiday season. The day after Christmas is also likely to be a big shopping day.

“Saturdays in December consistently make our list of top busiest shopping days, but the one closest to Christmas, known as Super Saturday, has always been the busiest,” said Brian Field, senior director of global retail consulting for ShopperTrak. “In a shorter season the intensity of shopper traffic increases as you get closer to Christmas Eve.”

Field also noted that the day after Christmas, known as Boxing Day (Dec. 26) in some global regions, takes on more shopper traffic importance this year because it falls on a Thursday and many consumers will extend their time off during the holidays.  It’s expected to be the third-busiest day for retail shopper traffic. 

“In fact, this is the first time since 2013 that we expect Boxing Day (Thursday), along with the Friday and Saturday after Christmas to all be in the top 10,” Field said. “All of these are post-Christmas days which extend the shopping calendar. These significant traffic days present retailers with yet another opportunity for more sales and gift card redemptions.”

Sensormatic Solutions is part of Johnson Controls’ portfolio. For more information on the 2019 top busiest shopping days, click here.