Rent-to-own retailer gains mobile insight into shoppers

American Rental is enhancing customer engagement and payment with a new mobile communication platform.

The retailer, which offers brand-name home furnishings, including furniture, appliances, electronics, and mattresses and more, with affordable payment options, is now offering the Podium enhanced communication platform. The Podium platform includes inbox, reviews, webchat, feedback, and payments solutions.

With the integration of reviews, the company has increased its review volume, going from 2.3 to seven average reviews each month for each location. American Rental’s partnership with Podium has also already begun providing quicker, easier and more streamlined transactions and conversations with current and potential customers.

Specialty motorcycle afterparts platform Comoto Holdings also recently deployed Podium digital communication tools including web chat, reviews, and messenger across several of its banners So far, the retailer has been able to uncover overwhelming customer demand for particular products and service, as well as drive thousands of qualified leads that led to incremental revenue with webchat.

"We immediately noticed positive reactions from our customers after integrating Podium, and the conversations and feedback came rolling in," said David P. David, president at American Rental. "With Podium, we generated more leads online, and our customers were able to complete transactions and make payments in an easy payment method."

"American Rental has seen the benefits of Podium in such a short amount of time, and their customers are more than pleased," said Doug Regner, VP of enterprise sales at Podium. "

Based in Bloomington, Indiana, American Rental operates over 55 retail locations across Indiana, Kentucky, North Carolina, Tennessee, and Virginia.

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