Regional grocer offers customizable rewards

Giant is significantly expanding upon an existing gas rewards program.

The grocery retailer is rolling out its new Flexible Rewards program, which offers customers opportunities to save and earn rewards through their everyday shopping behavior at stores and online. Members earn points that can be redeemed for three categories: gas savings, grocery savings, and special rewards (free grocery items). 

Customers earn points through qualifying purchases, with each dollar spent earning one point, and additional points earned by shopping products featured in weekly personalized offers found on the retailer’s e-commerce site and mobile app.

All active Flexible Rewards offers are available on Giant’s site and mobile app. Participating members will receive new personalized offers weekly. Shoppers can visit their online account to activate their offers. Once Giant customers have collected enough points, they will unlock the opportunity to redeem their rewards and save on Giant grocery spending, gas at participating Giant and Shell locations, or redeem points for a range of free product offerings.

The program is free to use. Existing Giant loyalty card holders can upgrade to Flexible Rewards by visiting the retailer’s site and activating the new benefit. New shoppers can enroll in Flexible Rewards as well.

"We are delighted to expand our popular Giant Gas Rewards program, which allows shoppers to earn savings against the purchase of fuel at Giant or participating Shell stations," said Ryan Draude, director of loyalty at Giant. "By giving customers the power to customize their rewards, shoppers can choose rewards that fit their lifestyle every time they redeem. Soon, there will be more ways to earn and redeem points, and exciting partnerships that will include supporting local charities in our communities."

Giant is headquartered in Landover, Md., and operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia.