Regional delivery platform Favor names team of 'Order-In Experts'

An on-demand delivery provider owned by Texas grocer H-E-B is providing its “chief tasting officer” with some expert assistance.

Austin, Texas-based Favor, which currently operates in more than 400 cities across Texas and was acquired by H-E-B in 2018, is introducing a team of Order-In Experts across the Texas metro areas of Austin, Dallas-Fort Worth, Houston and San Antonio. 

[Read more: H-E-B launches campaign for its Texas-only home delivery service]

The experts will serve as a research team for Chris Flores, who was named “Chief Tasting Officer” of Favor in November 2023. Favor's Order-In Experts will cover a variety of cuisines, recommending local dishes and local restaurants across their assigned cities and the state.

To assemble the Order-In Expert team, Favor invited interested Texans to submit a brief form and a 60-second video on why they should be a part of the team. No food critic experience was required. After evaluating hundreds of submissions, Favor selected seven Texans across the state's largest metro areas:

• Ceressa McFadden | San Antonio | Favorite food: Chicken pho.
• Alexandria Jack | Houston | Favorite cuisine: Creole Cajun.
• Nonso Nwasike | Houston | Favorite cuisine: Nigerian.
• Kira Coleman | Houston | Favorite cuisine: Filipino.
• Luis Silva | Arlington | Favorite food: Tacos.
• Shawn Irby | Fort Worth | Favorite cuisine: Seafood.
• Asia Lockwood | Austin | Favorite food: Ceviche.

"With our Order-In Expert team now established across multiple cities, we could not be more excited to explore more cuisines all over Texas," said Chris Flores, Favor's chief tasting officer. "Collaborating with a team throughout the state allows Favor to help more Texans discover the best dishes in their city, while also sharing the stories of the local restaurants behind them and the communities they are a part of."

On top of all review meal expenses covered, Order-In Experts will receive $1,000 per assignment as compensation for ordering in dishes to taste-test and then completing a short review and tasting notes form.

Founded in Austin in 2013, Favor currently operates in more than 400 cities across Texas with over 100,000 drivers who deliver, restaurant meals, alcohol, groceries and everyday essentials. 

Based in San Antonio, H-E-B has more than 420 stores and 145,000 employees in Texas and Mexico.