Rebag takes Infinity rental program beyond existing time limit

Dan Berthiaume
Senior Editor, Technology
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Rebag store interior

A digitally native designer handbag reseller is offering longer and shorter trial periods for its tryout/rental service. 

Rebag is extending its Rebag Infinity program, which is designed to increase customer access to its assortment of resold designer goods. Initially launched in 2018, Rebag Infinity provided shoppers the option to purchase a handbag, carry it for up to six months, and exchange it for 70% of its original price in Rebag credit. The retailer is now offering the service three different tiers, with more duration options and increased payouts:

•    Zero to three months, for 80% of the purchase price.
•    Three to six months, for 75% of the purchase price.
•    Six to 12 months for 70% of the purchase price.

According to Rebag, the decision to expand Infinity comes on the heels of proprietary customer research showing that over 50% of the bags sold back through Infinity are done so within one quarter from initial purchase, and that 70% of its customers are more likely to purchase from a retailer that offers a buy-back guarantee.

"The various Infinity tiers share the same goal: to redefine the timeline of ownership and replace it by temporary access, at your own pace," said Charles Gorra, founder and CEO of Rebag. "Rebag Infinity facilitates a sustainable cycle where shoppers can continuously reinvest their Rebag Credit and always carry the handbag of their dreams."

Customers have access to Rebag Infinity via the retailer’s mobile app or website, or at one of Rebag's nine brick-and-mortar locations in New York City, Los Angeles, or Miami. 

Rebag is expanding its rental service as at least one other luxury handbag retailer has launched an online rental site. In January 2020, Luxury Fashion Rentals, which offers customers an online selection of original handbags from designer brands available for rent, went live. Founded by YouTube fashion influencer Elaine Hau, the retailer provides an end-to-end customer experience, including handbag selection and direct shipping to the customer. Handbags may be rented for 14- or 30-day terms.