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01/20/2022

Rebag launches its first-ever rewards program

Marianne Wilson
Editor-in-Chief
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Rebag is launching an omnichannel. rewards program.

A leading luxury resale retailer is giving consumers added reasons to trade, sell and buy on its site and in its stores.

Rebag, which recently completed a $33 million in a Series E funding round, is launching a multi-tiered loyalty program that offers various incentives at different levels. (See chart at end of story.) The rewards — Bronze, Silver, Gold and Diamond — are based on the amount that a customer trades, sells and/or buys over time. Additionally, members will earn points that can be redeemed toward future purchases.

Members earn one point for every dollar transacted. Points can be redeemed at checkout. Every 1,000 points provides $20 value towards purchases. Rewards members must have a minimum points balance of 1,000 to redeem. At launch, Rebag will give all customers that qualify for Rebag Rewards 2,500 points or $50 USD to introduce them to the program.

A Rebag Rewards member's tier and perks are based on lifetime transactions with Rebag and will remain active for members who transact (trade, buy, or sell) at least once in the preceding 12 months.

PERKS
The Rebag Rewards program is designed to encourage circularity and repeat business by offering perks such as a first look at new arrivals, early access to sales, free domestic shipping and returns, special annual discounts and  surprise rewards such as invitations to events, gifts and more. Customers who have traded, sold or purchased at least $500 in merchandise with Rebag are automatically enrolled in the program, which is free.

"We are excited to introduce our first loyalty program which allows us to give back to our customers who have supported Rebag from the start," said Rebag CEO and founder Charles Gorra. "Since we began, our vision has been to fuel the circular economy and facilitate a sustainable cycle for luxury goods — our new program is built to support that by rewarding existing and incentivizing new resale buyers, sellers, and traders alike."

Members can earn rewards through transactions on rebag.com, at one of their nine retail locations and through the Rebag app. Once-loved items can be sold within 60 minutes by leveraging Rebag's unique upfront payment offering, or buy and sell an item in a single, combined transaction via Rebag's recently launched service: Clair Trade. Clair AI, the company's image recognition and pricing tool technology, identifies and prices luxury items within seconds — eliminating the guesswork and hesitation that often comes with re-selling an item or making a luxury purchase.

Rebag Rewards Tiers and Perks

 

 

Bronze

Silver

Gold

Diamond

Total Value Traded, Sold, or

 Purchased

$500

$2,500

$5,000

$10,000

Early Access to Sales

General Access

24-Hours Early Access to 
Shop Sales

24-Hours Early Access to 
Shop Sales

24-Hours Early 
Access to Shop Sales

First Look at New Arrivals

 

General Access

First Look to Shop New 
Arrivals for 24 Hours

First Look to Shop New 
Arrivals for 24 Hours

First Look to Shop 
New Arrivals for 24 
Hours

Free Shipping & Returns

Free Domestic Shipping 
Over $500 & Standard 
Returns

Free Domestic Shipping 
Over $500 & Standard 
Returns

Free Domestic Shipping & 
Returns

Free Domestic 
Shipping & Returns

Dedicated Support

Standard

Standard

Priority Support

Priority Support

Annual Discount

10%

10%

15%

20%

 Surprise Rewards

   

Receive Invitations to 
Events, Sales, Gifts, 
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