Rebag expands into two new product categories

Dan Berthiaume
Senior Editor, Technology
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Rebag is buying and selling shoes and apparel.

A leading luxury resale retailer is diversifying its assortment.

Rebag, which recently completed a $33 million in a Series E funding round, is entering the categories of shoes and select apparel. This expands its offering to include all luxury accessories for both men and women.

Rebag will now buy and sell shoes, including sandals, sneakers, heels, boots, and loafers; as well as select apparel, including outerwear, jackets, vests, sweaters, and sweatshirts, from existing labels like Chanel, Gucci, Hermes, Louis Vuitton, and Fendi. The company will also begin accepting products from a selection of new luxury designers including Adidas, Balmain, Common Projects, Maison Margiela, Manolo Blahnik, Jordan, Yeezy, Rick Owens, and Vetements.

Similar to Rebag's existing categories, consumers can sell shoes and select apparel within its accepted designers list, online or in-person at any physical Rebag location across the country. Customers will receive upfront pricing and timely payment upon completion of the vetting process.

Rebag opens up new offerings
In the past year, Rebag has launched an array of new features and services. These include a service called Auction. Every week, Rebag lists over 2,000 new items in two Rebag Auction cycles.

The company has also introduced Rebag Rewards, a loyalty program designed to encourage circularity and repeat business by offering perks such as a first look at new arrivals, early access to sales, free domestic shipping and returns, special annual discounts and surprise rewards such as invitations to events, gifts and more. Customers who have traded, sold or purchased at least $500 in merchandise with Rebag are automatically enrolled in the program, which is free.

[Read more: Rebag launches its first-ever rewards program]

And the Rebag Trade feature allows customers to buy and sell items in a single, combined transaction. Using Rebag Trade, which is an extension of the Rebag Clair artificial intelligence (AI)-based pricing tool, shoppers can instantly receive an offer for their luxury items, put the value towards a new purchase, and then checkout and only pay the difference that their sold items do not cover - all in one transaction. The proceeds from the sale are instantly netted from the cart value.

Other notable moves by Rebag include a recent partnership with Moda Operandi, featuring a digital trunkshow offering Rebag customers exclusive access to more than 115 styles.

"After our successful integration of watches and fine jewelry in 2020, shoes and apparel are the natural next step for us," says Charles Gorra, CEO and founder of Rebag. "Rebag is the expert and ultimate destination for the most coveted luxury items. We are excited to expand our horizons and offer our customers new categories to invest in. This has always been a request from both our buyers and sellers and will help us address a larger share of their resale needs."

Founded online in 2014, Rebag has opened brick-and-mortar store locations in New York, Los Angeles, Greenwich, Conn., and Miami.