Rebag debuts ‘micro’ store concept

Marianne Wilson
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Rebag is capitalizing on the resale boom with a new, flexible store format.

The reseller of luxury handbags and accessories unveiled its first-ever standalone Rebag Bar, a micro version of its traditional store. Located at The Shops at Columbus Circle on the Upper West Side of New York City, the 180-sq.-ft. Rebag Bar integrate Rebag's physical signature store environment with a convenient, on-the-go experience.

The new store offer all of the elements that mark a traditional Rebag store, albeit in a tighter footprint. Owners can sell their items within 60 minutes, leveraging Rebag's upfront payment offering and seamless selling process. 

The store features a curated selection of luxury items tailored to its Upper West Side location. All categories offered by Rebag are available at The Rebag Bar, including bags, watches, fine jewelry, and accessories.  In addition, Rebag's 20,000-item inventory is available for purchase digitally. Customers can expect a tailored clienteling approach to help them with the online shopping experience, the company said. 

"We are constantly seeking new ways to democratize luxury resale, and this micro concept will achieve exactly that," says Charles Gorra, founder and CEO of Rebag. "Throughout this year, we heard from our customers the need to get closer to them. COVID-19 has reshaped urban and suburban consumer behaviors across the country. The nimbleness of this new Rebag Bar format will enable a hyper-local and efficient roll-out, therefore maximizing convenience for customers."

Buying and selling at Rebag is accessible through its mobile app and The company said it provides payment for eligible luxury goods accepted within one to two business days for online transactions, and less than 60 minutes in stores.