Burlington, Mass. -- Another iconic brand has opened its own freestanding store.
Ice hockey equipment giant Bauer Hockey, founded in 1927, has opened its first-ever physical store, in the Boston suburb of Burlington, Massachusetts. The 20,000-sq.-ft. store, called “Own the Moment Hockey Experience,” is the first of 10 locations the company plans to open in the United States and Canada. A second is set to open this fall, in Bloomington, Minnesota.